Areas of Expertise
Public Relations & Marketing
After developing a love of public relations as a teenager, it came as no surprise when I pursued a Bachelor of Arts in media studies with an emphasis in public relations at Northeastern State University. With nearly 10 years of experience, I’ve devoted my career to heightening brand awareness and streamlining brand messaging while improving customer relations and enhancing vendor relationships.
Layout & Design
Through my journalism experience, I became Editor-in-Chief of The Northeastern. It was there I developed a passion for layout & design, eventually training others in newspaper layout utilizing Adobe Creative, specifically InDesign. I later honed those skills during my time with Greenleaf Nursery Company. In addition to being responsible for the layout and design of all tags, catalogues, information sheets and order forms, I also created new social media templates and web banners to highlight new and existing plants. I designed both the current Garden Debut® logo as well as the TYPE logo. While at Alert 360, I have been responsible for all social media graphics and email newsletters, as well as internal informational pieces, including digital content boards across all locations.
Social Media Management
My passion for social media started as a casual user in my personal life, but it quickly became one of my greatest life’s works. My social media efforts at Greenleaf Nursery Company grew their brand following by 300% during my 3-year tenure. At Alert 360, I increased social media followers by 4,700 and drove 8,000 website clicks from social media posts in 2021.
Brand Strategy
I worked with my team at Greenleaf Nursery Company to rebrand their in-house plant collection, Garden Debut®. This included a new logo, POP material, tag design and advertising campaign. When I joined Alert 360 (then known as Guardian Security in the state of Oklahoma and Central Security Group in all other areas), they were in the process of rebranding to a more efficient and consistent branding message. My experience in Brand Management/Strategy made me a perfect fit for their rebranding committee. I helped finalize their brand guidelines and was a driving force in ensuring their websites and social media platforms were ready for the official launch date. During my time with both Greenleaf Nursery and Alert 360, I’ve participated in numerous product launches, where I was actively involved in driving internal awareness, product positioning, researching current trends, marketing strategies (including both funnel and flywheel growth models), launch dates, collateral pieces, social media strategies, email marketing, press releases, content marketing and launch events.
Leadership & Project Management
I pride myself on my leadership & project management skills. Not only do I have my Masters in Healthcare Administration, but during my professional career, I have volunteered to take on many major projects, including data compilation, layout, design and rebranding. During my time at Greenleaf Nursery, I was the Project Manager for all design projects, including tags, catalogues, order forms, semi-trucks and POP advertising materials. As a part of my community efforts, I served as the Co-Chair of Tahlequah Young Professionals & Entrepreneurs, where I oversaw 5 subcommittees, ensuring their successful promotion and organization of TYPE events.
