Resume

Social Media Manager | Alert 360 | 2018-Present

Collaborate with Creative Director to ensure social media strategies are aligned with sales initiatives. 

Oversee day-to-day management of campaigns and ensure brand consistency and growth across Twitter, Bing, Better Business Bureau, Instagram, LinkedIn, Trustpilot, Consumer Affairs, Google My Business, Facebook and BirdEye.

Supervise all aspects of social media interaction between customers and the company, including partnering with retention, technical support, customer care and dispatch to ensure a positive customer service experience.

Manage online reputation by responding to questions, comments and concerns, including addressing and resolving negative reviews.

Develop graphics and copy for employee and customer email marketing campaigns for regional and national events and alerts.

Monitor progress of email campaigns, social campaigns and customer engagement using various reporting platforms. 

Serve as member of overall Call Center Leadership/Management Team.

Brand Strategist | Greenleaf Nursery Company/Garden Debut® | 2014-2018

Posted job listings, interviewed applicants and weighed in on hiring decisions for Brand Management Department.

Trained and oversaw incoming specialists to manage more than 25 tradeshows & association memberships, as well as social media accounts.

Managed print advertising, including insertion orders, rate negotiation, design and invoice payment for 10-15 retail and consumer publications annually. 

Coordinated with 5 departments across 3 locations to collect data before completing layout and design for plant order forms, catalogs and tags.

Maintained up-to-date photo library, including updating metadata, for more than 5,000 plant varieties. 

Decreased catalog costs by more than 25% from 2014-2016 through comparison shopping, negotiation and encouraging more digital use. 

Increased brand social media followers more than 300% in three years. 

Co-Chair/Director of Communications | Tahlequah Young Professionals & Entrepreneurs (TYPE) | 2015-2017

Assisted the chair in their responsibilities, including building community partnerships and solicitation of local sponsorships

Served on Executive Committee and assumed chair duties the chair’s absence. 

Assisted with strategic planning efforts for new member recruitment and growth of the organization. 

Assisted Committee chairs with event planning and coordination as well as development and distribution of promotional materials.

Promoted all activities approved by TYPE through email campaigns, social media, printed materials and news outlets. 

Public Relations Specialist | Port of Muskogee | 2013-2014

Produced and distributed press releases to multiple media entities, including TV, print and radio. 

Organized multiple presentations for the City of Muskogee, including the Action In Muskogee (AIM) reveal session, which debuted signature projects worth $29.6 million to be completed within 12-60 months, to the community. 

Created and updated social media accounts, events and HTML-based newsletters for various city entities.

Marketing & Public Relations Specialist | Rehab Solutions/Hometown Hospice | 2013-2014

Produced and distributed monthly newsletter.

Designed weekly newspaper ads.

Produced and distributed training materials on a variety of topics including safety, infectious diseases, healthcare standards and enforcement and safe patient handling. 

Proofed and revised internal documentation, including admissions contracts as well as employee contracts and handbooks.

Editor in Chief | The Northeastern | 2012-2013

Trained more than 50 incoming staffers on layout, design, proper copy-editing, server navigation and web content maintenance. 

Supervised and managed staff of more than 15, including layout editor, web content manager, advertising manager, senior staff and staff writers. 

Successfully directed transition from primarily print publication to online-only publication, including layout, design, training and implementation.